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Water Quality Association: Study Shows 'Trend-Setters' More Likely to Have In-Home Filtration, Use Bottled Water and to Have a Water Softener
July 23, 2019
LISLE, Illinois, July 23 -- The Water Quality Association issued the following news release:

Younger "trend-setter" consumers are more likely than other groups to use bottled water (84%), in-home water filtration (45%), a refrigerator water filter (49%) and a water softener (28%) than other consumer groups, according to 2019 WQA Consumer Opinion Study. Nearly half (46%) of the adults responding to the study fit in this group, identified by researchers as being those who li . . .

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