University of Michigan: Screen Size Matters - Consumers Less Attentive to News Content on Small Screens
July 08, 2019
July 08, 2019
ANN ARBOR, Michigan, July 8 [TNSsociologyresearch] -- The University of Michigan issued the following news release:
If you're getting your news from a smartphone, size matters.
Heart rate variability decreases and changes in sweat are muted when viewing video news content on smaller screens. Both are indications of reduced attentiveness and engagement with content, according to a new study involving researchers at the University of Michigan and Texas A&M Univer . . .
If you're getting your news from a smartphone, size matters.
Heart rate variability decreases and changes in sweat are muted when viewing video news content on smaller screens. Both are indications of reduced attentiveness and engagement with content, according to a new study involving researchers at the University of Michigan and Texas A&M Univer . . .