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Aberdeen Group: Why Timing Is Everything in Digital Advertising
June 19, 2019
BOSTON, Massachusetts, June 19 -- The Aberdeen Group issued the following information:

In the Mad Men age of television advertising, messaged mattered more than timing. There were so few networks and prime-time options that you knew exactly where consumer attention would be focused on any given day. Run an ad during a show like M*A*S*H in the 1980s and you were sure to get in front of your target audience.

But now, outside of Super Bowl Sunday, timing is everything in a . . .

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