Aberdeen Group: Why Timing Is Everything in Digital Advertising
June 19, 2019
June 19, 2019
BOSTON, Massachusetts, June 19 -- The Aberdeen Group issued the following information:
In the Mad Men age of television advertising, messaged mattered more than timing. There were so few networks and prime-time options that you knew exactly where consumer attention would be focused on any given day. Run an ad during a show like M*A*S*H in the 1980s and you were sure to get in front of your target audience.
But now, outside of Super Bowl Sunday, timing is everything in a . . .
In the Mad Men age of television advertising, messaged mattered more than timing. There were so few networks and prime-time options that you knew exactly where consumer attention would be focused on any given day. Run an ad during a show like M*A*S*H in the 1980s and you were sure to get in front of your target audience.
But now, outside of Super Bowl Sunday, timing is everything in a . . .