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How Drug Companies Use the Stock Market to Inform Their Advertising Budgets
September 05, 2018
BUFFALO, New York, Sept. 5 -- The State University of New York's Buffalo campus issued the following news release:

When stock market returns are higher than expected, drug companies increase their advertising budgets - and the advertising is more effective - according to new research from the University at Buffalo School of Management.

Forthcoming in print in the Journal of Marketing Research, the study found that the initial valuation of a new drug provides a unique pe . . .

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