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Basics of Business: Alfred University Trustee Commits to Supporting Marketing and Branding Initiative
May 31, 2018
ALFRED, New York, May 31 -- Alfred University issued the following news release:

Alfred University trustee Eric Bershad '69 and his wife, Susan, have committed to investing $500,000 toward branding and marketing, a critical initiative identified by the University's strategic plan.

Eric and Susan together started Phillip Jeffries, a wallcovering company that grew from 10 items in a small, unheated warehouse to become the world's largest manufacturer of nat . . .

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