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24 Hour Fitness and University of Pennsylvania's Behavior Change for Good Initiative to Launch Groundbreaking Science-Based StepUp Program
April 16, 2018
SAN RAMON, California, April 16 -- The University of Pennsylvania's Wharton School issued the following news release:

24 Hour Fitness and the University of Pennsylvania's Behavior Change for Good Initiative (BCFG) announce a game-changing science-based partnership and research study to explore what really motivates gym-goers with the goal of creating lasting habits. The StepUp Program, launching in April, 2018, is a science-based interactive digital program developed to en . . .

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