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UB Launches New Brand, Capturing 'Essence' of University and Shaped by Changing Market for Higher Education
March 29, 2018
BALTIMORE, Maryland, March 29 -- The University of Baltimore issued the following news release:

The University of Baltimore has launched an all-new branding campaign, designed to show the institution's long-established attributes as a home for hard-working, determined students in the context of a rapidly changing higher-education marketplace. Developed over the past year with input from a wide array of internal and external audiences, the brand is intended to stand out as aspir . . .

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