What Two Billion Pins on Pinterest Tell Us About Today's Consumer
January 22, 2018
January 22, 2018
WASHINGTON, Jan. 22 -- The National Confectioners Association issued the following news release:
Arthur Sevilla, head of vertical strategy at Pinterest, will headline the education program at the 2018 Sweets & Snacks Expo, taking place May 22-24, in Chicago's McCormick Place. Sevilla will use insights from more than two billion pins to demonstrate how consumer intent signals form strategies that result in meaningful brand engagement that drive measurable sales.
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Arthur Sevilla, head of vertical strategy at Pinterest, will headline the education program at the 2018 Sweets & Snacks Expo, taking place May 22-24, in Chicago's McCormick Place. Sevilla will use insights from more than two billion pins to demonstrate how consumer intent signals form strategies that result in meaningful brand engagement that drive measurable sales.
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