IOC Launches Olympic Brand Campaign 'Become The Light'
November 21, 2017
November 21, 2017
LAUSANNE, Switzerland, Nov. 21 -- The International Olympic Committee issued the following news release:
The International Olympic Committee (IOC) has launched a new integrated brand campaign, "Become The Light", that aims to promote the Olympic values of excellence, friendship and respect.
The campaign uses "light" as the symbolic representation of the Olympic values. Through a series of public service announcements, the campaign demonstrates how th . . .
The International Olympic Committee (IOC) has launched a new integrated brand campaign, "Become The Light", that aims to promote the Olympic values of excellence, friendship and respect.
The campaign uses "light" as the symbolic representation of the Olympic values. Through a series of public service announcements, the campaign demonstrates how th . . .