DMA Releases Update of Standards on Marketing Data Use, Seeks Further Industry Input
August 23, 2017
August 23, 2017
NEW YORK, Aug. 23 -- The Direct Marketing Association issued the following news release:
Today, the Data & Marketing Association (DMA) released to its members a draft update to its longstanding self-regulatory rules governing ethical marketing practices. The Guidelines for Ethical Business Practice have been continually updated and enforced for more than 60 years. This latest review, referred to as DMA's Data Standards 2.0 initiative, brought member companies together to co . . .
Today, the Data & Marketing Association (DMA) released to its members a draft update to its longstanding self-regulatory rules governing ethical marketing practices. The Guidelines for Ethical Business Practice have been continually updated and enforced for more than 60 years. This latest review, referred to as DMA's Data Standards 2.0 initiative, brought member companies together to co . . .