Spending on Social Media Highest Among US Marketers Using the Emerging Channel to Deepen Customer Loyalty, COLLOQUY and DMA Research Shows
August 26, 2010
August 26, 2010
NEW YORK, Aug. 26 -- The Direct Marketing Association issued the following news release:
U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA).
Specifically, the COLLOQUY-DMA survey resu . . .
U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA).
Specifically, the COLLOQUY-DMA survey resu . . .