STUDY FINDS SIMPLE RECIPE FOR ADVERTISE SUCCESS: JUST ADD ART
February 11, 2008
February 11, 2008
ATHENS, Ga., Feb. 11 -- The University of Georgia issued the following news release:
Advertisers looking to add appeal to their products need to look no farther than their nearest art museum, according to a new University of Georgia study that finds that even a fleeting exposure to art makes consumers evaluate products more positively.
The study, forthcoming in the Journal of Marketing Research, represents a pioneering attempt to systematically demonstrate how visua . . .
Advertisers looking to add appeal to their products need to look no farther than their nearest art museum, according to a new University of Georgia study that finds that even a fleeting exposure to art makes consumers evaluate products more positively.
The study, forthcoming in the Journal of Marketing Research, represents a pioneering attempt to systematically demonstrate how visua . . .