DOES GREATER TRUST IMPROVE FINANCIAL PERFORMANCE OF JOINT VENTURES IN CHINA? NEW RESEARCH CHALLENGES CONVENTIONAL WISDOM
April 01, 2008
April 01, 2008
SEATTLE, April 1 -- The University of Washington issued the following news release:
Marketing literature often highlights the importance of trust in collaborative entities' financial performance. However, new research on international joint ventures in China demonstrates the complexity of multilevel trust and warns that some types of trust can lead to negative outcomes.
The warning is particularly relevant as China has surpassed the United States to become the . . .
Marketing literature often highlights the importance of trust in collaborative entities' financial performance. However, new research on international joint ventures in China demonstrates the complexity of multilevel trust and warns that some types of trust can lead to negative outcomes.
The warning is particularly relevant as China has surpassed the United States to become the . . .