Misuse of Common Marketing Tactic Likely to Result in Lost Holiday Sales Says University of Miami Study
December 18, 2008
December 18, 2008
CORAL GABLES, Fla., Dec. 18 -- University of Miami School of Business issued the following news release:
New research out of the University of Miami School of Business Administration finds that a common marketing tactic used by retailers every day, "priming," could backfire in certain situations - a well-timed finding as retailers face one of the most challenging holiday shopping seasons in years. Priming is the act of sending subtle messages to shoppers to influence the . . .
New research out of the University of Miami School of Business Administration finds that a common marketing tactic used by retailers every day, "priming," could backfire in certain situations - a well-timed finding as retailers face one of the most challenging holiday shopping seasons in years. Priming is the act of sending subtle messages to shoppers to influence the . . .