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What's 'Natural' When it Comes to Personal Care Products?
May 01, 2008
NEW YORK, May 1 -- The Natural Products Association issued the following news release:

As the demand for "natural" personal care products such as lotions, balms and shampoos continues to soar, manufacturers are responding with a host of new products. Some are natural, some aren't. But how is a shopper to know? Until now, consumers had no idea what was truly natural since there was no standard definition of the term used by industry.

That is no longer . . .

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