Monday - December 23, 2024

Methods and Apparatus to Estimate Census Level Impressions and Unique Audience Sizes Across Demographics

ALEXANDRIA, Virginia, Nov. 19 -- THE NIELSEN COMPANY (US), LLC, New York, New York has been assigned a patent (No. US 12148001 B2, initially filed April 18, 2022) developed by six inventors Michael R. Sheppard, Holland, Michigan; Edward Murphy, North Stonington, Connecticut; Beate Sissenich, New York, New York; Edmond Wong, New York, New York; Jing Liu, Jersey City, New Jersey; and Ludo Daemen, Duffel, Belgium, for "Methods and apparatus to estimate census level impressions and unique audience . . .

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