Military Recruiting: Actions Needed to Address Digital Marketing Challenges
November 20, 2024
November 20, 2024
WASHINGTON, Nov. 20 (TNSrep) -- The Government Accountability Office issued the following report:
Here are excerpts:
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Fast Facts
The military services use digital marketing on social media platforms--such as Facebook, X, and Instagram, among others--to inform young people about career paths and military life.
But favorable views of the military are declining among Gen Z. And in FY 2023, several military services missed their r . . .
Here are excerpts:
* * *
Fast Facts
The military services use digital marketing on social media platforms--such as Facebook, X, and Instagram, among others--to inform young people about career paths and military life.
But favorable views of the military are declining among Gen Z. And in FY 2023, several military services missed their r . . .