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Brock University: Goodman Prof Ranked Most Productive Marketing Journal Author
April 26, 2024
ST. CATHERINES, Ontario, April 26 (TNSres) -- Brock University issued the following news:

By Cathy Majtenyi

A Brock University researcher has ranked first on a global list of the most productive authors appearing in American Marketing Association (AMA) journals.

Professor of Marketing V. Kumar, who is also the Goodman Academic Industry Partnership Professor, published the highest number of papers -- 23 in total - in the Journal of Marketing and the Journal . . .

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