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Journal of Marketing: Automated Lead Nurturing Boosts Sales--But Only Under the Right Conditions
March 26, 2025
CHICAGO, Illinois, March 26 -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:

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Automated Lead Nurturing Boosts Sales--But Only Under the Right Conditions

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of sales. However, a new Journal of Marketing study reveals that ALN is not a one-size-fits-all solution. The research . . .

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