IAB Europe's Marie-Clare Puffett on the Power of Unified Retail Media Measurement Guidelines
March 14, 2025
March 14, 2025
ARLINGTON HEIGHTS, Illinois, March 14 -- The Alliance for Audited Media issued the following news:
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IAB Europe's Marie-Clare Puffett on the Power of Unified Retail Media Measurement Guidelines
Retail media is evolving rapidly, with advertisers increasing investment in this growing, diverse channel. As the industry expands, so do the challenges of accurately measuring campaigns across networks and regions. To address these challenges, industry grou . . .
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IAB Europe's Marie-Clare Puffett on the Power of Unified Retail Media Measurement Guidelines
Retail media is evolving rapidly, with advertisers increasing investment in this growing, diverse channel. As the industry expands, so do the challenges of accurately measuring campaigns across networks and regions. To address these challenges, industry grou . . .