Journal of Marketing: Market Researchers and Online Advertisers, Are A-B Tests Leading You Astray? A New Study Says They Could Be
January 08, 2025
January 08, 2025
CHICAGO, Illinois, Jan. 8 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms' A-B testing of online ads and uncovers significant limitations that can create misleading conclusions about ad performance.
The study, forthcoming in the Journal of Marketing, is tit . . .
Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms' A-B testing of online ads and uncovers significant limitations that can create misleading conclusions about ad performance.
The study, forthcoming in the Journal of Marketing, is tit . . .