Athletics as Roberts Wesleyan University's Front Porch: Ideas "Beyond the Game" From Marketing Students
December 19, 2024
December 19, 2024
ROCHESTER, New York, Dec. 19 -- Roberts Wesleyan College issued the following news:
Last week was finals week, during which Marketing students presented their strategies for using athletics as a 'front porch' - a welcoming entry point - for the university. Drawing inspiration from another institution's successful experience a decade ago, the students decided to harness the momentum of our rising Athletics program to enhance Roberts' visibility and appeal.
The project, . . .
Last week was finals week, during which Marketing students presented their strategies for using athletics as a 'front porch' - a welcoming entry point - for the university. Drawing inspiration from another institution's successful experience a decade ago, the students decided to harness the momentum of our rising Athletics program to enhance Roberts' visibility and appeal.
The project, . . .