Keele University: Researchers Call for Better Governance to Tackle "Wild West" of Esports Sponsorships
December 19, 2024
December 19, 2024
STAFFORDSHIRE, England, Dec. 19 (TNSres) -- Keele University issued the following news:
The rapidly growing field of esports needs a comprehensive and agreed governance framework to tackle "unhealthy" sponsorships to protect both players and fans, researchers have said.
Led by Dr Matthew Hutchinson from Keele University Business School, the researchers interviewed a number of UK-based esports competitors and fans, to learn more about their attitudes towards t . . .
The rapidly growing field of esports needs a comprehensive and agreed governance framework to tackle "unhealthy" sponsorships to protect both players and fans, researchers have said.
Led by Dr Matthew Hutchinson from Keele University Business School, the researchers interviewed a number of UK-based esports competitors and fans, to learn more about their attitudes towards t . . .