Journal of Marketing: Advertisers Beware - How Privacy-Preserving Policies Adopted by Companies Like Google Could Reduce Ad Effectiveness
December 18, 2024
December 18, 2024
CHICAGO, Illinois, Dec. 18 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from University of Notre Dame, University of Southern California, and San Diego State University published a Journal of Marketing study that examines unintended consequences of privacy-preserving policies that shorten the retention of consumer data.
The study, forthcoming in the Journal of Marketing, is titled &quo . . .
Researchers from University of Notre Dame, University of Southern California, and San Diego State University published a Journal of Marketing study that examines unintended consequences of privacy-preserving policies that shorten the retention of consumer data.
The study, forthcoming in the Journal of Marketing, is titled &quo . . .