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ANA Releases 2024 Programmatic Benchmark Study
December 13, 2024
NEW YORK, Dec. 13 (TNSres) -- The Association of National Advertisers issued the following news release on Dec. 12, 2024:

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Report provides a unified measurement framework to the programmatic advertising industry

Study finds 7.9pp improvement of ad spend efficiency. Yet less than half of spend reaches consumers

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The Association of National Advertisers (ANA) announced today findings from its 2024 Programmatic Transparency B . . .

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