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Journal of Marketing: How Luxury Brands Can Navigate the 'Enrichment Economy'
December 13, 2024
CHICAGO, Illinois, Dec. 13 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:

Researchers from ESSEC Business School and University of Bath published a new Journal of Marketing study that examines the enrichment economy, where consumers use goods to increase their capital.

The study, forthcoming in the Journal of Marketing, is titled "The Enrichment Economy: Market Dynamics, Brand Strategy, and Eth . . .

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