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Insights Association: Work Underway to Update ISO 20252 Market Research Standard
December 04, 2024
WASHINGTON, Dec. 4 (TNSres) -- The Insights Association issued the following news:

Global market research leaders are actively revising the ISO 20252 Standard for market, opinion, and social research, including insights and data analytics. Entering its 5-year review period as mandated by ISO protocols, the updated standard is anticipated to be published by early to mid-2026.

Addressing Evolving Market Research Needs

Originally updated in 2019, ISO 20252 est . . .

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