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Journal of Marketing: What Can Marketers Learn From the Caitlin Clark Vs. Angel Reese Basketball Rivalry? Focus on Intersectionality
November 06, 2024
CHICAGO, Illinois, Nov. 6 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:

Researchers from University of Washington, Loyola Marymount University, and University of Texas-Austin published a new Journal of Marketing study that provides a framework for how marketing research can better incorporate intersectional marketing practices.

The study, forthcoming in the Journal of Marketing, is titled "Int . . .

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