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IAB Challenges FTC's New Subscription Rules in Federal Lawsuit
October 30, 2024
NEW YORK, Oct. 30 -- The Interactive Advertising Bureau issued the following news on Oct. 29, 2024:

The Interactive Advertising Bureau (IAB), along with a coalition of leading trade associations, filed a lawsuit today against the Federal Trade Commission (FTC) challenging its changes to rules governing subscription renewals. The suit asserts that the FTC failed to adhere to proper procedures, including conducting a comprehensive economic analysis.

In April, following IA . . .

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