Journal of Marketing: Show and Tell - Reveal the Inner Workings of Your Products and How Components are Assembled
October 16, 2024
October 16, 2024
CHICAGO, Illinois, Oct. 16 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from University of New Hampshire, Singapore Management University, and University at Buffalo published a new Journal of Marketing study that examines how anatomical depiction in advertisements can boost consumer confidence in product performance and increase perceptions of product worth.
The study, forthcoming in . . .
Researchers from University of New Hampshire, Singapore Management University, and University at Buffalo published a new Journal of Marketing study that examines how anatomical depiction in advertisements can boost consumer confidence in product performance and increase perceptions of product worth.
The study, forthcoming in . . .