Wednesday - October 23, 2024
AAM Media Matters: POCMA's Nicole Divinagracia on the Advertising Power of Point of Care Media
October 15, 2024
ARLINGTON HEIGHTS, Illinois, Oct. 15 -- The Alliance for Audited Media issued the following news:

In the ever-evolving media landscape, healthcare marketers increasingly use point of care media to reach patients and healthcare providers at a critical point in their journey where care decisions are made.

For the latest edition of AAM Media Matters, Nicole Divinagracia, president of the Point of Care Marketing Association (POCMA), shared new data from POCMA's 2024 Trends . . .

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