Journal of Marketing: Looking to Increase Consumers' Sustainable Behaviors? Create Prosocial Ambassadors
October 02, 2024
October 02, 2024
CHICAGO, Illinois, Oct. 2 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador role to support a cause and how that affects the ambassador's subsequent prosocial behavior.
The study, forthcoming in the Journal . . .
Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador role to support a cause and how that affects the ambassador's subsequent prosocial behavior.
The study, forthcoming in the Journal . . .