Media Matters: SIIA's Tony Silber on the Resilience and Strength of B2B Media
September 14, 2024
September 14, 2024
ARLINGTON HEIGHTS, Illinois, Sept. 14 -- The Alliance for Audited Media issued the following news on Sept. 13, 2024:
In today's media marketplace, media companies are challenged to find new ways to stand out to attract advertisers and audiences in an environment crowded with content and ads from social media, influencers and ad tech platforms.
But B2B media companies are doing just that by developing valuable content, first-party data and diverse product offerings.
In today's media marketplace, media companies are challenged to find new ways to stand out to attract advertisers and audiences in an environment crowded with content and ads from social media, influencers and ad tech platforms.
But B2B media companies are doing just that by developing valuable content, first-party data and diverse product offerings.