Journal of Marketing: How Do Consumer Emotions Impact Search Engine Use and Paid Search Ad Click Through Rates? A New Study Explores
September 11, 2024
September 11, 2024
CHICAGO, Illinois, Sept. 11 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Three researchers from University of Georgia published a new Journal of Marketing study that examines how experiencing positive emotion when searching online for a product can impact what consumers search for in their search queries.
The study, forthcoming in the Journal of Marketing, is titled "Positive Emotions During . . .
Three researchers from University of Georgia published a new Journal of Marketing study that examines how experiencing positive emotion when searching online for a product can impact what consumers search for in their search queries.
The study, forthcoming in the Journal of Marketing, is titled "Positive Emotions During . . .