Thursday - September 19, 2024
University of New South Wales: How Banning Loyalty Penalties Can Help - or Hurt - Consumers
September 03, 2024
SYDNEY, Australia, Sept. 3 (TNSres) -- The University of New South Wales issued the following news:

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Well-intentioned rules don't guarantee fairer pricing for loyal customers.

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The loyalty penalty - when a company offers steep discounts and other benefits to sign up new customers while leaving existing ones on standard rates - is increasingly attracting the attention of regulators. However, new research shows attempts to ban these unf . . .

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