Enjoy Your Work? Don't Sell Yourself Short, Buyers are Willing to Pay More for Products You Enjoy Producing
July 31, 2024
July 31, 2024
CHICAGO, Illinois, July 31 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from Tilburg University, Northwestern University, and Lehigh University published a new Journal of Marketing study that examines how a seller's enjoyment in making a product influences buyers' willingness to pay and the price the seller charges.
The study, forthcoming in the Journal of Marketing, is titled "P . . .
Researchers from Tilburg University, Northwestern University, and Lehigh University published a new Journal of Marketing study that examines how a seller's enjoyment in making a product influences buyers' willingness to pay and the price the seller charges.
The study, forthcoming in the Journal of Marketing, is titled "P . . .