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City University London: Pitch Perfect - Match the Message to the Idea's Newness, Study Finds
July 10, 2024
LONDON, England, July 10 (TNSres) -- The City University London's Bayes Business School issued the following news:

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Entrepreneurs should tweak their pitches based on how innovative their idea is, researchers from Bayes Business School (formerly Cass), George Washington University and New York University have found.

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By Erin Johnson

In a study examining styles of pitching ideas to audiences, researchers found that pitches . . .

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