Journal of Marketing: The Importance of Self Delivery in Online Retail: Build Your Own Delivery Service to Increase Customer Trust and Boost Sales in the Digital Economy
July 03, 2024
July 03, 2024
CHICAGO, Illinois, July 3 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from Sichuan University, Tsinghua University, and University of California Davis published a new Journal of Marketing study that examines when and how a company's own delivery services affect customers' behaviors and online retailers' sales performance.
The study, forthcoming in the Journal of Marketing, is titled & . . .
Researchers from Sichuan University, Tsinghua University, and University of California Davis published a new Journal of Marketing study that examines when and how a company's own delivery services affect customers' behaviors and online retailers' sales performance.
The study, forthcoming in the Journal of Marketing, is titled & . . .