Should Celebrities and Influencers Turn Off Their Social Media Comments? A New Study Suggests They Are Less Persuasive and Likable When They Do
June 12, 2024
June 12, 2024
CHICAGO, Illinois, June 12 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release on June 11, 2024:
Researchers from University of Alabama and Vanderbilt University published a new Journal of Marketing study that examines the negative consequences that celebrities and influences incur when they disable social media comments.
The study, forthcoming in the Journal of Marketing, is titled "No Comments (Fro . . .
Researchers from University of Alabama and Vanderbilt University published a new Journal of Marketing study that examines the negative consequences that celebrities and influences incur when they disable social media comments.
The study, forthcoming in the Journal of Marketing, is titled "No Comments (Fro . . .