Letter From 4A's and ANA to Lawmakers on American Privacy Rights Act
April 18, 2024
April 18, 2024
NEW YORK, April 18 -- The American Association of Advertising Agencies issued the following letter on April 17, 2024:
The 4A's and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act ("APRA") that could curb advertisers' and agencies' ability to engage in online behavioral advertising. "The bill could significantly limit the ability of advertisers in every Congressional District (bu . . .
The 4A's and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act ("APRA") that could curb advertisers' and agencies' ability to engage in online behavioral advertising. "The bill could significantly limit the ability of advertisers in every Congressional District (bu . . .