From the Journal of Marketing - How Can Companies Address Consumers Who Are Averse to Products Using a Novel Technology?
April 17, 2024
April 17, 2024
CHICAGO, Illinois, April 17 (TNSres) -- The American Marketing Association issued the following news release:
Researchers from IE Business School and Indian Institute of Management Shillong published a new Journal of Marketing study that examines why certain consumers are averse to products using a novel technology and what strategies marketers can use to remedy this aversion.
The study, forthcoming in the Journal of Marketing, is titled "Adoption of New Technology . . .
Researchers from IE Business School and Indian Institute of Management Shillong published a new Journal of Marketing study that examines why certain consumers are averse to products using a novel technology and what strategies marketers can use to remedy this aversion.
The study, forthcoming in the Journal of Marketing, is titled "Adoption of New Technology . . .