Wies, Bleier, and Edeling Win the 2023 AMA/Marketing Science Institute/H. Paul Root Award
April 11, 2024
April 11, 2024
CHICAGO, Illinois, April 11 -- The American Marketing Association issued the following news release:
The annual AMA/Marketing Science Institute/H. Paul Root award is given to the Journal of Marketing article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the American Marketing Association and the Marketing Science Institute, and it honors past AMA Board Chair H. Paul Root, who also served as pr . . .
The annual AMA/Marketing Science Institute/H. Paul Root award is given to the Journal of Marketing article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the American Marketing Association and the Marketing Science Institute, and it honors past AMA Board Chair H. Paul Root, who also served as pr . . .