MSLGROUP Americas: Ad Age Gen Z Summit - The Path to Connecting With One of Marketers' Most Critical, and Mercurial, Groups
March 29, 2024
March 29, 2024
NEW YORK, March 29 -- MSLGROUP Americas issued the following news:
Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.
By Samantha Liebensohn, Senior Account Executive, Consumer Brands, Patrick Durkin, Senior Strategist, and Ben Grinspan, VP of . . .
Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.
By Samantha Liebensohn, Senior Account Executive, Consumer Brands, Patrick Durkin, Senior Strategist, and Ben Grinspan, VP of . . .