Nielsen and Circle City Broadcasting Renew Local TV Measurement
March 28, 2024
March 28, 2024
NEW YORK, March 28 -- Nielsen Co., an information, data and measurement company, issued the following news:
Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal with Circle City Broadcasting, Indiana's only locally owned and operated broadcast and digital news media network, for Local TV measurement.
As part of the new agreement, Circle City will now leverage Nielsen's Local Over the Top (OTT) measurement, which measures l . . .
Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal with Circle City Broadcasting, Indiana's only locally owned and operated broadcast and digital news media network, for Local TV measurement.
As part of the new agreement, Circle City will now leverage Nielsen's Local Over the Top (OTT) measurement, which measures l . . .