New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video
March 27, 2024
March 27, 2024
NEW YORK, March 27 (TNSres) -- The Interactive Advertising Bureau issued the following news on March 26, 2024:
Amidst the booming growth of the gaming market, a pioneering study released today during IAB PlayFronts, Changing the Game: How Games Advertising Powers Performance, explores the impact of games advertising. This first-of-its-kind analysis of brands and media agencies quantifies the success, reach, and effectiveness of games advertising, shedding light on why it is a crucia . . .
Amidst the booming growth of the gaming market, a pioneering study released today during IAB PlayFronts, Changing the Game: How Games Advertising Powers Performance, explores the impact of games advertising. This first-of-its-kind analysis of brands and media agencies quantifies the success, reach, and effectiveness of games advertising, shedding light on why it is a crucia . . .