Lyft Taps Nielsen to Drive Advertising Insights
March 22, 2024
March 22, 2024
NEW YORK, March 22 -- Nielsen Co., an information, data and measurement company, issued the following news:
Nielsen, a global leader in audience measurement, data and analytics, and Lyft have announced a new agreement for measurement of Lyft's in-app advertisements through Lyft Media.
As part of the deal, Lyft will leverage three measurement solutions to measure audience along with brand and sales lift performance for their advertisers' campaigns: Nielsen ONE Ads, Brand . . .
Nielsen, a global leader in audience measurement, data and analytics, and Lyft have announced a new agreement for measurement of Lyft's in-app advertisements through Lyft Media.
As part of the deal, Lyft will leverage three measurement solutions to measure audience along with brand and sales lift performance for their advertisers' campaigns: Nielsen ONE Ads, Brand . . .