Digital Industry Moves Aggressively to Privacy-by-Design, According to IAB's Annual State of Data Report
March 15, 2024
March 15, 2024
NEW YORK, March 15 (TNSres) -- The Interactive Advertising Bureau issued the following news:
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Closed ecosystems benefit; smaller publishers face daunting, costly challenges
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Today, IAB released its annual report, "State of Data 2024: How the Digital Ad Industry is Adapting to the Privacy-by-Design Ecosystem."
The study, conducted by IAB in partnership with BWG Strategy, surveyed over 500 advertising and data exp . . .
* * *
Closed ecosystems benefit; smaller publishers face daunting, costly challenges
* * *
Today, IAB released its annual report, "State of Data 2024: How the Digital Ad Industry is Adapting to the Privacy-by-Design Ecosystem."
The study, conducted by IAB in partnership with BWG Strategy, surveyed over 500 advertising and data exp . . .