Promoting thank-you gifts can boost charitable donations
March 13, 2024
March 13, 2024
ITHACA, New York, March 13 -- Cornell University issued the following news:
Americans gave nearly a half-trillion dollars to charities in 2022, according to the National Philanthropic Trust, with nearly two-thirds of that total coming from individuals.
What spurred those millions of people to do all that giving? Goodwill and passion for one's particular favorite cause, to be sure - but for many, that gift card, coffee mug or blanket might have helped seal the deal.
Americans gave nearly a half-trillion dollars to charities in 2022, according to the National Philanthropic Trust, with nearly two-thirds of that total coming from individuals.
What spurred those millions of people to do all that giving? Goodwill and passion for one's particular favorite cause, to be sure - but for many, that gift card, coffee mug or blanket might have helped seal the deal.