Institute for Operations Research: New Research Details Negative Consumer Impacts of BLM Support on Major Companies and Brands
March 06, 2024
March 06, 2024
BALTIMORE, Maryland, March 6 (TNSres) -- The Institute for Operations Research and the Management Sciences issued the following news release:
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INFORMS Journal Marketing Science New Study Key Takeaways:
* Brands that supported BLM on social media during the height of the movement suffered negative impacts on social media.
* Negative impacts were felt from both Democratic and Republican consumers.
* The 'bandwagon effect' was o . . .
* * *
INFORMS Journal Marketing Science New Study Key Takeaways:
* Brands that supported BLM on social media during the height of the movement suffered negative impacts on social media.
* Negative impacts were felt from both Democratic and Republican consumers.
* The 'bandwagon effect' was o . . .