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PSU-LV professor part of speakers' panel at advertising organization event
February 19, 2024
UNIVERSITY PARK, Pennsylvania, Feb. 19 -- Pennsylvania State University issued the following news:

CENTER VALLEY, Pa. -- A Penn State Lehigh Valley (PSU-LV) professor and business expert will be part of a speakers' panel discussing integrated marketing communications (IMC) at an upcoming event.

The Greater Lehigh Valley chapter of AAF will hold "Unveiling the Power of Integrated Marketing Communications -- Crafting a Plan, Maximizing Impact" on Feb. 22 from 11 . . .

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